11/22/2017 by Neng-Iong Chan As a scientist/graduate student, I seldom think about branding myself because I have never thought that I have some sort of “product” to offer to someone or the university. All I’ve been thinking is how to publish my papers in high impact journals, how to run experiments properly and so on.… Continue reading Book Review – Marketing for Scientists
Tag: Science Communication
Swette Center students make educational videos that describe the importance of their research
3/31/2017 Lately, the members of our Center have been wondering how we can improve our abilities to share our work with non-science audiences and inspire them. Dr. Andrew D. Maynard, Director of the Risk Innovation Lab and Professor in the School for the Future of Innovation in Society at Arizona State University, recently provided a few… Continue reading Swette Center students make educational videos that describe the importance of their research
Communicating Science
4/11/2017 by Rick Kupferer “Most of the fundamental ideas of science are essentially simple, and may, as a rule, be expressed in a language comprehensible to everyone.” -Albert Einstein Many scientists have a bad tendency: they often speak in a way that is incomprehensible to the general public; even worse, they often sound boring! We don’t… Continue reading Communicating Science